Everything You Want to Know About James Charles

Everything You Want to Know About James Charles

YouTube Beauty Battle ft. My Favorite Makeup Artists

Beauty Battle ft. My Favorite Makeup Artists

HI SISTERS! Welcome back to another episode of Beauty Battles! This episode is featuring two of my FAVORITE young artists, SnatchedByJake & MakeupByRiquelle! They’re new influencers but are insanely talented and I think are the future of the industry. Enjoy and don’t forget to thumbs up and SUBSCRIBE!

Hi sisters, James Charles here and welcome back to my YouTube channel.

Oh my god, you guys saw today’s video. I am so beyond excited because, as you can see, I have two very very iconic sisters, special guests, Jake And Riquelle.

You guys, Jake and Riquelle are two of my favorite artists to follow on Instagram right now.

They are both super young.

Jake is 15 right And you are 17.

Both young and both killing it literally both of their looks, are so insanely creative and they are just both so talented.

Both have been amazing, friends and inspiration to me and for today’s video I wanted to bring them here on my channel and do a beauty battle which I am so excited for because, as you guys all know, this is a series I do here on my channel, Where two different people take half my face of makeup, but in the past, though, all the episodes have been with friends that don’t really know a lot about makeup.

But this is different, because this is literally two artists who actually know what they’re doing half my face.

So the three of us are just gon na play in some makeup today.

Jake and Riquelle are going to split my face right in half and give me an iconic signature, look in their very own style and at the end of course, all you sisters will decide which look was your favorite in this little friendly beauty battle?

We’Re gon na talk about all things in the beauty industry what it’s like being in the industry at such a young age, because obviously you guys know I came in when I was 16 years old too.

So right smack dab in the middle of you guys.

What it’s like being a small influencer, what the community can improve on and, of course too.

You guys obviously know I’m always here for you as friends and I’m sure so many people watching this video want to be an influencer one day and really wan na join the makeup community and I feel, like you guys, are both absolutely killing it right now.

So it could be really fun to ask some questions as well, and I can kinda answer them and give you guys advice and some other people want your advice too. Sounds good.


Let’S do it Without further ado: let’s jump right in.

(uplifting music)

So do you guys have any ideas as to what look you wan na do? Since Valentine’s is coming up, I think I wan na use some inspo on the look.

I did.

Okay, love that love that little hearts moment.

Are you single? Yeah.

Same Fortunately.

You, I’m just gon na, do something rainbow: colorful.

Okay, love that.

Inspired by these.

Ooh, the rainbow nails, okay, down.

(tongue pop) Love a good tongue pop moment, ( tongue pop )?

That’S good!

I feel like nobody can ever do that: Wow!

That’S good and fresh. Yes.

Sorry, Jake you’re out of the picture, now.

(gasps) Replaced.

Well, I feel like this is gon na be quite a long day of lots of glamming.

This is gon na, be a little bit of an unusual beauty battle slightly longer than normal.

So should we just jump right in?

Alright go for it.


My face.

Is your canvas.

Just go Yeah go for it!

Okay, I’m just brushing out the hairs of James’ brows just to start.

Okay, so I am so excited that you guys were able to join me here today, both from the Bay Area actually so both of you traveled quite far and wide.


The last time I was here I was at James’ launch party, Oh yeah, for the palette.

Yes, it was honestly so much fun being a smaller artist.

It was really nice to meet bigger influencers that were there and be able to talk with them.

Was that your first makeup event? Yes.

Yeah me too.


Was it really Mhm Yeah?

Oh my god, Yeah For the first one, that’s crazy.

A pretty good one, Yeah Yeah A pretty good.

First start: huh, (, laughs ).

How did you both get started into makeup?

I want Riquelle to answer first cause.

I know Jake’s answer.

Yeah, Okay.

Well, I liked art when I was little and so pretty much just like it came from that, like I always drew starting when I was like four or five.

And I just got into makeup when I was in middle school.

I love that really early start.

Okay, cool.

I started my Instagram because people from school and like different clients, asked me to start posting makeup: looks.

Yeah, that’s how I got started too.

I started posting just clients and then I started posting my makeup.

Then I was like oh people like this better than clients.

( laughs ), Because nobody wants to see the same.

Nude ass, eyeshadow look Yeah.

So Jake Yes.

How did you get started?

Well, I think it’s very clearly obvious.

I think this is literally the cutest thing in the entire world.

Can I just say Go for it?

(clapping) Okay, so Jake when I first started on Instagram Jake was actually my first ever fan page.



It was James Charles with two z’s.

After it right, Yeah.

And I always just thought he was so sweet, he always left the sweetest comments and then eventually he posted a picture of himself Yeah Like wearing makeup – and I was like, oh my god, this kid is so cute and so talented and Then you eventually left the page Yeah Really rude.

It’S okay, there’s lots of other sister fan pages now, but you started doing your own stuff, which I thought was so incredibly cool because you literally are so incredibly talented.

Thank you And I feel like we definitely look very similar and have similar styles too.

So everyone started saying like you’re my son, which I thought was so cute.

I remember seeing the Covergirl Ad and I remember just seeing James and then I was like wow.

This is such a beautiful boy like I’d never seen before.


And it just opened something in my mind, that was like boys can wear makeup too.

So Jake definitely does a lot of creative looks, kinda like how I first got my start on Instagram. It’s honestly funny too, because you’ve done so many looks that I had written down in my notebook to work on.

But I’m always like filming all the time and I’ll open Instagram and you’ll post the most beautiful look and I’ll be like.

I was gon na.

Do that one Like holy crap, So I feel, like you, definitely have a very similar style and mindset when it comes to makeup of like just creating really beautiful art pieces and then Riquelle does literally some of the most insanely blended.

Like colorful looks.

I have ever seen in my entire life, like I feel, like your work is just so immaculate and you both have such an attention to detail.

It’S really exciting.

Thank you for watching both of you guys come into the industry.

When did you guys actually start posting on Instagram, So I think I started in like the summer of 2016.

That’S just when I started like I don’t know I guess getting good at makeup.

Mhm, okay and Jake.

What about you?

I started posting like summer of 2017, but at first the looks weren’t even of mine.

My sister would do my makeup.

Really Yeah.

Oh my god, And then I just started playing with makeup watching tutorials, obviously James’ tutorials and then from there on.

I just started being consistent, just started posting.

So as like newcomers into the social media industry.

What do you guys feel about the industry space right now?

What are your thoughts on the makeup community?

And what do you feel about your experiences and influencers so far?

I think it’s pretty difficult just because a lot of the smaller artists are kind of in on eachother.

I personally feel like from personal experience, so I try to stay secluded from a lot of the smaller artists.

So I like to keep to myself and I’m not in it for anything else.

I just am here for the makeup and for the artistry that comes with it.

Yeah, I really like that.

I definitely got involved with a lot of drama when I first started in the beauty community.

And I’ve since, like obviously learned my lesson and there’s literally no point – and it’s just such a headache.

So I definitely keep my circle very, very small, and I’m very happy with the circle that I do have.


You say that having a following and being an influencer is what you expected.

It would be Definitely not.




First of all, it’s not as easy as I thought it would.


Like I thought people just like.

Did their makeup take pictures and like Called it, a day.

Got money nope.

It’s not that easy.

It’S not.

It’S so stressful, especially because I’m still in high school, and you too Me too.


It’S a lot to handle. It’s hard to balance.

On top of schoolwork and everything.

Yeah cause they’re two different worlds.

It’S still like a really cool experience to have the opportunity to do this.

I’m guessing you barely even have time to film a lot of videos.

It’S hard.

I mean when I was in High School.

I did make it work, but it was literally like I would wake up every single morning at six in the morning and then I would go to school until two and then I would literally set up my little table in the basement with my two soft boxes And film, a video for like three hours and I had to finish by like 5:50, because I would have to wipe my makeup off and then drive to work at a frozen yogurt shop, which was five minutes from my house.

I had like 10 minutes to wipe it all off.

Take everything down, get my makeup off and drive there and clock in by six.

Then I’d work, usually from like six til 10 every night and then I’d have to close.

Then I’d get home and then I’d do my homework until like one or two.

And then I’d go to bed and repeat.

And that was for like half a year in school.

Oh, I don’t think so.


It was definitely like that.

It was a lot and it was, I was getting very little sleep and I got sick a lot and it was not healthy.

You’re also super motivated though.

Yeah, but it’s cause like.

I was really passionate about it and I knew that.

I wanted to do it and I knew I wanted to make it happen, and I also knew that I wanted to graduate early and that, like I had to prove to my parents that I wanted it and that I was taking it seriously and that I Wanted to have this be my full-time job as well.

And if it were not for those sleepless nights, I would not be here today.

But that’s also what inspires me and a lot of people, because you’re so driven and to like what you Wanna do inspires like me and other people to do the same.

Aw thank you.



That means a lot.

Thank you guys for saying that.

Alright guys so we’re gon na start off with an eyeshadow and, of course, we’re going to be using James.

Charles X, Morphe Palette, mine is slightly busted because I’ve been using this literally every single day, but let’s jump right.


Use code James for ten percent, off.


Yes, thank you.

I can’t believe you forgot.


Well, it’s sister sold out everywhere so.

Maybe it will be back by the time this video goes up.

I’m gon na dip it into a pinky drink and just put this in the crease.

I love that little valentine’s look.


Oh yeah, highlighting his brow bone first.


So are you guys on a lot of PR lists?

Then I mean I’m starting to get on a lot, but it’s not like It’s like yeah but no.


Like I still wan na get onto ABH’s.

Me too.

Neither of you are on ABH yet.

Oh I’ll be fixing that immediately.

Stop Gotchu girl, gotchu both.

Oh my god.

You do not understand.

What I’ve been like for so long.

I was literally.

There was a time where I would literally like just go on their Instagram and scroll for hours and just see what they reposted and just do that.



I was trying so hard just to get them to like my stuff, like I would do neutral, looks and stuff, and I hated neutrals.



I was like I just wan na be on their PR.


ABH is one of the first PR lists.

I got on and working with them has been so incredible.

So speaking of being on PR lists and getting brand deals and stuff, there’s definitely been a major shift in the industry.

This past year, with like creators and coming and going and growing and stuff like that, how do you feel about the state that the industry is in right now when it comes to growing as a small creator, and do you feel like it’s easier or harder to Be recognized by these brands Like how do you feel I would say it’s definitely like easier than it was maybe like two three years ago cause just like the amount of people doing Instagram and makeup has definitely like gotten bigger.

Yeah definitely.

So do you think that makes it easier? Didn’t think of it that way.

I would say that yeah.

It does make it harder in terms of getting yourself out there and trying to separate yourself from everybody else.

I agree in the sense that I do think it’s getting easier for smaller influencers because of the fact that the community’s growing so fast, but at the same time, that also makes it so much harder because there’s everybody there to compete with, and you do really Have to stand out.

Mhm for sure.


And I think we’re moving in the right direction when it comes to diversity and showing inclusivity in the beauty community, but like there’s, definitely a long way to go when it comes to posting people of color.

Absolutely and people of different economic backgrounds and everything like that.


One other thing.

I’Ve noticed is also noticed that brands don’t necessarily just pay attention to people that do neutral, looks or warm smoky eyes, and all that, like I’m, so happy that these brands are finally noticing all these creative people, people that do all of these out of the box.

Things like tutorial makeup and not just like the same stuff over and over again.


There was a time when I would just be really mad over it, like not being reposted and stuff, but like once, I actually thought about it.

I’M like, if I want this to happen, I actually have to work for it and not just think that, just because I’m suddenly getting followers like everything’s gon na happen, And it’s not an overnight thing.

Yeah exactly.


I think that is a very good point.

I definitely used to be very bitter when I first started as well, and I think it’s also important to know too, and you mentioned this earlier before we were even filming.

You said that when you first started, you had an attitude with people.

Oh my god.

Talk about that for a minute.


I can touch on that yeah.

So in general I have an attitude and I can kind of like what’s the word Blunt.

Yeah yeah blunt and very honest.


So I kind of come across as rude sometimes.

Really early on.

I had to realize that everything you say and do can be taken out of context.

People can misinterpret things all the time, so you kinda have to really be aware of the image you’re presenting.

I think too, like I definitely do see a lot of small artists that are really talented and absolutely killing it, but maybe don’t have the best attitudes online when it comes to interacting with others or with brands.

I know ABH just had a scandal.

A few weeks ago, where they posted on their Instagram asking for people to tag different people in the comments to be added.

Oh, I remember that on their PR list and one girl asked her followers to comment on ABH’s thing and when her name was being spammed in the comments.

Sometimes Instagram will mark that as spam and then she literally started a whole rumor that Anastasia hated Hispanic people.

Like of all brands, Anastasia who has done so much for the community.

I was like, oh absolutely not.

But I think it’s that level of entitlement that, I think, is the issue.

It’S like, aside from the whole comment being deleted thing.

I think it’s crazy that, instead of just thinking twice and being like what could have actually happened here, the rationale went right to.

Oh, this brand is racist.

They hate Hispanic people, they’re not reposting me.

It’S crazy and I think that mentality’s something that a lot of artists have and it’s selfish and it’s entitlement, and I think, like you said, And if you wan na get somewhere And if you get somewhere yeah everybody’s watching.

Both fans are watching and, of course, drama is entertaining every once in a while, but for the most part nobody wants to watch somebody get in fights all day long and start things and attack.

Others and also the brands, are watching.

And if you’re sitting there fighting and leaving comments on a brand’s post and starting scandals like that nobody’s gon na wan na work with you because you’re unreliable and who knows what you could say about another brand later on.

You do definitely have to be careful and I’m glad that you learned that lesson early on.

I think it’s really dope that you were able to actually self-reflect and like to learn from that.

Yeah Yeah.

I’M gon na use this okay.

What is this brush?

Because I’ve been looking for this.

I don’t know, but I love it.

It’s a Morphe, M554.

And you’ve never done this.


So what are you doing?

I like to put it in there to brighten.



From the palette?

Yes, I do it all the time.


Really You don’t do that.

It’S like peachy.

No, but the thing is like it doesn’t come off that peachy.

Wait, that doesn’t look like it.

(gasps) That looks so pretty.

I’m sorry for what It looks like.

So much more like Orange.


Well, because when you swatch it and in the pan it does look peachy.

I was about to use my knuckle.

But then it doesn’t really.


You know I’ve never done that before.

I do it on everyone.

I like to brighten it under the eye, especially if I do a lower lash line.

You want that to be bright.

When I did my full face of makeup using only my palette, I did no foundation at first because I didn’t think I was gon na have a shade, but then at the end I started using canvas all over and it looks really good for foundation.

But I never thought to use it. See how brightened it is. Yeah, What have been your guys biggest accomplishments so far in the beauty industry, since you guys started This.


Really This Duh.

Are you serious, Yeah cause?


Yes, Oh my god what the heck Yeah.


Like for me.

It’S like it went from like a fan to literally like being your friend.


Which is so crazy and, like I never thought I’d literally be here with you.

Like we never get to talk.

Like actual friends and stuff.

I know literally the exact same thing.

Aw, that’s so cool.

I never imagined any of this to happen.

Like I went to watch beauty gurus and now we’re like Yeah slowly but surely becoming one.

Isn’T it cool, because that’s kind of like how I was.

Not as much of a beauty guru but like in the YouTube community in general.

Like I was a fan of so many of the beauty gurus?

But I also watched so many other youtubers that it’s been so cool to meet in person now too.

Oh yeah, so recently, not recently.

No, actually it was like months ago James invited me to be part of his campaign for the Morphe palette collab.

Oh yeah People don’t even know about that, No yeah, so it was you filmed it twice right Yeah.

So the sisters know that I filmed the Morphe Campaign twice.

I talked about that before, but I never really mentioned it.

I don’t know what it was.

The first time.


And the photos are actually on the website, so a few people did catch on Okay, yeah.

The first time we actually filmed it.

I was only in the last shot, which was like the picture that made it to the palette, but every other color of the palette was assigned to a different friend or artist that I have looked up to for a long time.

So my mom was in it. Ethan and Grayson were in it.

Jake was in it and a few different artists from Twitter and Instagram that I’ve been following forever were in it as well.

Briquelle literally flew all the way from Australia to be in it.

My literal favorite artist of all time.


Unfortunately, the footage wasn’t high resolution enough to be used in commercial format, so we literally had to redo the entire thing which sucked, but regardless we still got amazing photos of it.

It was an amazing day.

Yes, it was just so fun to have like so many artists in a room and just like such positive energy.


It was my first time ever doing any photo shoot and it was for a big brand too.


So, being there really meant a lot to me.


Thank you so much.

Of course, sister.

Okay, what are you using? I’m using the Same.

As a highlighter.



Oh yeah.

I feel like I’ve asked you guys quite a few questions now about, like your experience.

In the beauty industry, do you guys have any questions that I could answer for you about being an influencer and what it’s like and how the behind the scenes work or how, like literally anything, Yeah Cause, I’m here, always.

As a resource and a friend And somebody to be there and somebody who’s experienced it all and who learned the hard way.


And I feel like I’m always down to like help everybody out, I feel like when I first came in there weren’t many people that were willing to give me honest Answers and help me out, but, like I wan na, be that person for everybody else who I really believe in.

So if you guys have any questions for me, I’d love to answer and I’m sure for anybody at home.

That’S aspiring as well would love to know.


Well, I have struggled with responding to emails when I get asked about ratings.

Oh, like rate money.

So I think that would be cool to know and Like how to charge.


Touchy subject, but definitely down to talk about it.

I feel like rates are very, very controversial in the sense that we had the whole situation last year with Marlena talking about influencer rates and when 60,000 dollars was dropped and everybody went crazy but in reality, 60,000 isn’t like a lot of money for the influencer Space.

It really did turn into a witch hunt against influencers and I definitely did react very harshly first but Marlena and I did talk behind the scenes.

But regardless I think it one turned into a witch hunt, because people heard that and they assumed that everybody was charging 60,000 dollars, which is definitely not the case.

And I think it’s important to know that everybody’s rates are different depending on what they offer.

Literally everybody.


Because not only are they paying for, of course, like the followers number is there, but at the end of the day, what you should be charging for and what brands should be paying for is the engagement.

Because you can have five million followers and get 30,000 likes.

That person should be charging a fraction of what somebody with 5 million followers.

That’S getting.

A million likes should be.

Because those people do exist.

I feel like demographic is also a super important thing as well, because, like you can be like a 15 year old boy in makeup, but like if a sports brand reaches out the chances.

It’s not really gon na be a good fit for you, because the chances are.

Our followers are mostly young girls that might not be interested in Sports.

That type of stuff.

I feel like the best way to go about it.

It is talk to other people in the community for sure, like I said it is a community and it’s important to treat it that way and to communicate with your fellow artists and see what else is going on and also two like it’s important, because, unfortunately, a Lot of brands do try to take advantage, especially of smaller artists, who are kind of like new to the game and don’t really have others to talk to and they’ll try to underpay and the unfortunate reality is a lot of these brands.

Don’T wan na pay even a period, which is horrible, because, no matter what it is, you should always be paid for doing work.

So it’s just a very tricky subject, but it’s also up to the influencer too to know your worth and not be afraid to negotiate but also understand what the offer is too, because sometimes a major brand can be reaching out and I’ll see.

Influencers negotiate for thousands and thousands and thousands of dollars when I’m like your engagement, isn’t even that good one and two.

This is a really great opportunity.

Some things are just good learning experiences too.

So it’s really important to just like kinda talk to others and talk to role models around you and talk to your parents and people who know and have a had a little bit more experience and get that type of help, because I’d so much rather have people Be safe than sorry and know what’s going on, rather than potentially sign a contract and get way screwed over later on.

Yeah, so I’m gon na be doing some little heart freckles, like inverted ones, so they’re like blended out.

Love, that.


Okay, great.

For a little Valentine’s Day, Moment.


So I’m gon na be stacking two pairs of lashes together.

So I don’t know if they can look more dramatic.

Okay, I’m so down.

Like Mine.

So the lashes I’m stacking are Lilly.

So extra Miami’s.

Use code, James for 15 % off.

And then I’m also using that bitch by Crystal, Lashes.

Oh, and what I like about this is.

It totally looks like our looks.



Like holy shit.

Does this look like something I would do?


Yes, It looks like you would post a sunset picture like just the eye.

With a good, approximately Yeah right, there.

Just crop right.


Lip time.

Lip time.

What liner are you using? I’m using Curvii by iluvsarahii x, ColourPop, Literally my favorite one.

Me too.

You got me on this one.

Love that.

I feel like it can be used on any skin tone.


Which I like about this.

It’S very versatile.

Wait was that the right word: Versatile, Yeah.

Okay, I’m using some big words today.

(laughs) I’m two years old.

What are we doing for lips?

I’M gon na do Wait.

So should we do something different on each side or the same?

Do you wan na do a matching nude That could kinda be cute guys like the color, would look good with both looks.


Yeah okay.


Do you both mutually agree on this selection of this fun gloss?

Oh, let me see, yeah.

Fun, gloss.


Okay, I picked out four options for everybody.

So we have to wait.

Should we go through all of them or is that doing too much?

What gloss is this?

That’S a Katy Dose of Colors.


I love that.

You have Dose of Colors.

Also in the most we have Anastasia in pearl and then Kylie in Always shining.

Love, that.

Shinin, shinin Shinin.

I was gon na.

Do that too Shinin shinin shinin shinin yeah, So you can sing and I can’t Well that’s not singing so.

I can sing.

You can Mhm, but I have stage fright so no more singing.

Oh, how rude.

I’ll sing once you stop filming.

Okay, okay, which one?

I’M stuck between that one and I, like the pearlescent one, Wait what That one yeah.

This one.

I think this would look really stunning.

Yeah, just because I feel like that’s too, like Cause.

This would go with my side, but I don’t know if it would go with yours.



Yours is more pinky.

So wait.

You said this one Yeah just a dollop of daisy.

There we go so we’re done with the lips and there.

(laughs) ( light music) Ready, Okay.

Spray me good.

Lock it in place.


Ooh that was professional, (, dramatic, music, ), Alright sister, then I think that is this beauty battle between sister Jake And Riquelle all complete – Oh my god!

Thank you guys so much for coming on the channel today.

Both of these looks are fantastic.



They look so so so good and fresh.

Oh, my god, do you guys like how they turned out?

I love it.

Both amazing.

Yeah, this was so fun.


Really Mhm.

This was both of your guys.

First YouTube video.

Oh yeah.

Mhm, That’s so cool!

Thank you guys so much for coming on the channel.

Thank you for bringing us.

It really means so much to me, like you, guys, have been such a major source of inspiration to me, and I know so many other small artists out there as well, who are just trying really hard to get into the community.

You guys are absolutely killing it and thank you for sharing your art with me and also all the sisters and the entire world as well.

You sisters at home.

I really hope you guys enjoy this video and please do me a favor and go check out Jake and Riquelle.

They are so incredibly talented and truly, I think, are the future of the beauty industry.

If you guys like this battle, please don’t forget to give it a big thumbs up down below and also leave us a comment, and let us know who you think won literally.

I have no idea.

I think both sides are so beautiful in their very own way, but of course, we really wan na hear what you guys have to say.

If you have not already, don’t forget to click that big red subscribe button down below and come join this sisterhood, we are over 14 million sisters, strong, Damn and would love to have you guys join the family and also don’t forget to click that bell icon.

So you can get a notification everytime.

I uploaded a brand new video.

If you like to follow me on my makeup journey, you can follow me on Instagram or Twitter.

They are both just james charles, my snapchats more behind the scenes.

It’S James, Charles, with an extra S.

After Charles.

Where can they find you guys?

You can find me at snatchedbyjake.

And makeupbyriquelle.

Yes, go follow their sister’s support and say hello.

This video’s sister shoutout goes to sister Jeffery.

Thank you so much love for always following and supporting you know.

I love you literally.

So so so much and if you at home would like to be the next video’s sister shoutout, don’t forget to always retweet videos when they go live on Twitter and also turn on my YouTube post notifications.

Alright guys!

Thank you so much for watching this episode of beauty battles.

I had so much fun with two of my favorite artists in the entire world.

Thank you guys for coming.

We really hope you guys enjoy this video as well.

I love ya and I’ll see you in the next one.

You May Also Like

Recent News