” All CoverGirls are good example and boundary-breakers, fearlessly expressing themselves, defending what they think, as well as redefining what it suggests to be beautiful,” the firm stated in a statement to TODAY.
“James Charles is no exception. One year back, he frankly chose to release his Instagram to the world, making use of transformative, vibrant makeup looks to display the many facets of his individuality, serving as a motivation to any person who might have been afraid to do the very same.
He likewise is known for taking his secondary school senior picture to one more level at Bethlehem Central High School in Delmar, New York.
The CoverGirl collaboration with Charles started Tuesday as well as will certainly include a brand-new mascara appearing later this month.
” I am so past ecstatic and overwhelmed and pleased as well as astonished as well as naturally, SHOOK, to announce that I am the newest face of CoverGirl,” Charles wrote on Instagram. “First ever male ambassador for the brand and also I am so recognized as well as excited to be collaborating with such a legendary brand name.
” We support any person and every person that wishes to reveal themselves with makeup. CoverGirl believes in beauty for all, and we’re proud to invite James Charles to the household.”
In the course of a year, teen makeup musician James Charles has gone from beginning an Instagram account showing off his remarkable job to obtaining shoutouts from Katy Perry for making background.
” I began my Instagram one year ago to inspire others and also as an imaginative electrical outlet to challenge myself creatively. I truly wish that this shows that anybody as well as everyone can wear makeup as well as can do anything if you strive.”
On Tuesday, the pop celebrity assisted announce that Charles has actually come to be the very first male to represent the CoverGirl brand name.
Charles, 17, currently has more than 525,000 Instagram fans as well as 77,000 YouTube customers who come to have a look at his elegant creations.